Why Institutions Outlive Companies

A company is organised around an opportunity; an institution is organised around a duty. The distinction seems semantic until you observe what survives across generations.

Institutions endure because they encode knowledge into rules, documents and practice that do not depend on the presence of any single person. Continuity is not an accident: it is a design choice.

To build an institution is to accept that value is measured in decades, not quarters. It is a discipline before it is an ambition.